become the marketer you want to be in just 12 weeks
Our award-winning 12-week Master Strategy Framework is designed to guide you through developing an integrated marketing and communications strategy from scratch, so you can be empowered with the best methods to building a high level strategy, as well as a series of detailed execution plans so you can evidence your impact.
PROGRAMME
GAIN THE CONFIDENCE AND SKILLS TO BECOME THE MARKETER YOU WANT TO BE
Make yourself invaluable within your organisation by developing your marketing knowledge and delivering a high-level marketing strategy that gets results.
Over 12 weeks, we'll take you through our tried and tested approach to marketing so you can evidence your impact and secure the promotion you've always wanted.
Our master strategy framework is delivered in three stages:
MODULE ONE: MARKETING DATA & INSIGHT
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module our learners will have an in-depth understanding of their audience, competitors and current position in the marketplace.
MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY
Module two guides our learners through building a content strategy that effectively communicates their brand. By the end of this module, our learners will have refined their tone of voice, mapped and prioritised budgets and developed a targeted content strategy ready to implement.
MODULE THREE: MARKETING DELIVERY & MEASUREMENT
The final module focuses on delivery and measurement. Learners will be given all the tools and templates needed to deliver and implement their strategy successfully. They'll also learn how to measure their strategy's effectiveness and how to analyse data to show maximum impact.
Flexible and remote
Learn at anytime from anywhere, our on-demand programme and masterclasses can be worked through at your own pace. The coaching sessions can be booked at a time that works for you and if one month you need extra support you've the option to add extra sessions!
Practical and applied
Learn at anytime from anywhere, our on-demand programme and masterclasses can be worked through at your own pace. The coaching sessions can be booked at a time that works for you and if one month you need extra support you've the option to add extra sessions!
Taught by leading marketing practitioners
The programme was developed by marketing practitioner and Fabrics founder, Lisa Eaton, who has extensive experience building highly effective marketing strategies for global brands. Plus we have a rang of coaches to choose from, so everyone is matched with a coach that is best suited to their role, industry and experience level.
Bespoke group learning
We don't just want you to learn alone, we work with teams to develop their skill set through a shared learning experience, including group coaching sessions and a tailored curriculum to best suit each individual's role and experience.
Personalised feedback
Everyone receives regular detailed feedback on how they can improve their skills, alongside receiving a CPD accreditation and 35 CPD points upon completion of the 12-week programme.
wanting even more support?
Learn more about our packages, and how partnering with Fabric can support your marketing team and business effectively grow.
READY TO TRANSFORM YOUR MARKETING TEAM?
Work with a dedicated training partner and start seeing measurable results