become the marketer you want to be in just 12 weeks

Our award-winning 12-week Master Strategy Framework is designed to guide you through developing an integrated marketing and communications strategy from scratch, so you can be empowered with the best methods to building a high level strategy, as well as a series of detailed execution plans so you can evidence your impact. 

PROGRAMME

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GAIN THE CONFIDENCE AND SKILLS TO BECOME THE MARKETER YOU WANT TO BE

Make yourself invaluable within your organisation by developing your marketing knowledge and delivering a high-level marketing strategy that gets results.

Over 12 weeks, we'll take you through our tried and tested approach to marketing so you can evidence your impact and secure the promotion you've always wanted.

Our master strategy framework is delivered in three stages:

MODULE ONE: MARKETING DATA & INSIGHT

Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module our learners will have an in-depth understanding of their audience, competitors and current position in the marketplace.  

LEARN MORE ABOUT MODULE ONE

MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY

Module two guides our learners through building a content strategy that effectively communicates their brand. By the end of this module, our learners will have refined their tone of voice, mapped and prioritised budgets and developed a targeted content strategy ready to implement.  

LEARN MORE ABOUT MODULE TWO

MODULE THREE: MARKETING DELIVERY & MEASUREMENT

The final module focuses on delivery and measurement. Learners will be given all the tools and templates needed to deliver and implement their strategy successfully. They'll also learn how to measure their strategy's effectiveness and how to analyse data to show maximum impact.

LEARN MORE ABOUT MODULE THREE

Flexible and remote

Learn at anytime from anywhere, our on-demand programme and masterclasses can be worked through at your own pace. The coaching sessions can be booked at a time that works for you and if one month you need extra support you've the option to add extra sessions!

Flexible and remote

Practical and applied

Learn at anytime from anywhere, our on-demand programme and masterclasses can be worked through at your own pace. The coaching sessions can be booked at a time that works for you and if one month you need extra support you've the option to add extra sessions!

Practical and applied

Taught by leading marketing practitioners

The programme was developed by marketing practitioner and Fabrics founder, Lisa Eaton, who has extensive experience building highly effective marketing strategies for global brands. Plus we have a rang of coaches to choose from, so everyone is matched with a coach that is best suited to their role, industry and experience level.

Taught by leading marketing practitioners

Bespoke group learning

We don't just want you to learn alone, we work with teams to develop their skill set through a shared learning experience, including group coaching sessions and a tailored curriculum to best suit each individual's role and experience.

Bespoke group learning

Personalised feedback

Everyone receives regular detailed feedback on how they can improve their skills, alongside receiving a CPD accreditation and 35 CPD points upon completion of the 12-week programme.

Personalised feedback

wanting even more support?

Why not join our Master Strategy Plus programme? 

Master Strategy Plus gives you access to our award-winning 12-week programme, 12x coaching sessions a year, mentoring support providing direct access to a talented pool of marketing experts and practitioners, plus access to The Future Club!

Only £245 PCM (per learner) + VAT

“IN 12 WEEKS, I'VE GONE FROM KNOWING VERY LITTLE ABOUT MARKETING STRATEGY TO EXECUTING A COMPLETE MARKETING PLAN FOR MY ENTIRE MARKETING DEPARTMENT. ”

Julia, Marketing Manager - Capital Placement

“As a new marketing leader the FABRIC trainings and resources boosted my confidence in understanding what is needed to develop a strategy. The great part about this course is getting to apply your learnings by developing a strategy.”

Wendy, Director, Marketing Programs & Operations - H&R Block

“OUR TEAM HAVE GROWN IN CONFIDENCE AND CLARITY SINCE COMPLETING FABRIC. I HAVEN’T SEEN THE DETAIL OF THE COURSE, BUT INSTEAD THE RESULT; WHICH IS A TEAM FOCUSED ON THE EXECUTION OF RESULTS-DRIVEN CAMPAIGNS.”

Rory, CEO - TSG

SIGN UP TODAY FOR ONLY £245+VAT PER USER

Ready to transform your marketing? 

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