Marketing campaign deep dive

with Rachael Higgins

As marketers, we love unpicking brand campaigns and scrutinising every detail.

Campaign building is often a big part of our jobs, juggling the creative, production and ensuring everything is ready for the deadline can be a major task – but when it all comes together, a good campaign can catapult a brand to new heights.

But what exactly is it that makes for a good campaign? You're about to find out...

Joining us is Rachael Higgins, the Founder and CEO of Because of Marketing and a Freelance Social Media and Digital Marketing Manager.

Rachael founded ‘Because of Marketing’ from her bedroom in 2020 as a way to keep up to date with the latest marketing campaigns and in just two short years, she has grown to a platform of over 85,000 followers across social media and fortnightly newsletter.

In this session, we are going to do a deep dive into some of the biggest, most successful brand campaigns to find out the elements that lead to success. We’re going to cover 5 campaigns in one hour (hold onto your seats, it’s going to be intense) and unpicking:

• What key components make up each campaign
• Why each campaign is so good
• And, how you can incorporate these ideas into your own marketing