How to ace your PPC strategy

with Darren Taylor

If you’re responsible for setting up PPC campaigns, you’ll know that competition on the search results page is intense, and it can feel impossible to stay ahead of the game.

Google Ads is a complex platform, if you get it wrong, you’re basically throwing money down the drain. But if you get it right, it puts your organisation right in front of your target audience at the very moment they are looking for your services.

Joining us is Darren Taylor, Founder of SEM Academy, Head of Digital at Rowen Homes and all round PPC hero. He has held senior and consultancy roles in the digital marketing space for over 11 years and specialises in biddable media and acquisition. Formally known as The Big Marketer on YouTube, (where he has over 18,000 subscribers), Darren is known for sharing the latest tips, tricks and industry insights to help marketers like you become a PPC expert.

We’ll cover:

• The secrets behind Google’s ad rank
• Best practices for delivering exceptional PPC campaigns
• How to get a job in PPC
• How to measure and adjust to get the best results