Keep going or pivot

with Lisa Eaton and Paul Lancaster

At a time where nobody knows what tomorrow will bring, a question we all ask ourselves is should we keep going or pivot?

Founder of Newcastle Startup Week, Trybes and Plan Digital, Paul is an expert when it comes to innovating, strategic planning and pivoting when times get tough.

For almost 20 years, he’s helped businesses start, grow and scale, supporting them through change.

He also knows a thing or two about marketing strategy (he even co-wrote the book on it!).

In this webinar, he’ll be sharing how to approach the question, “keep going or pivot” when it comes to marketing in a time of change.

We’ll cover things like:

• How to approach the “keep going or pivot question”
• How to pivot effectively
• Leveraging your network during hard times
• Making space for new ideas