Game. Set. Brand.

The Best Wimbledon Marketing Moments of Last Year

It’s that time of year again, when tennis takes over TikTok, strawberries dominate the snack rotation, and everyone suddenly has a strong opinion on centre court fashion.

But while the world is glued to the matches, we’re keeping an eye on something else: the marketing plays happening off the court.
Here are our favourite brand moments from last year’s Wimbledon season...the ones that served style, strategy, and smart cultural relevance.

The Molly Mae Effect: Odd Muse

Odd Muse made its Wimbledon debut in the most 2020s way possible...via organic influencer marketing and a killer outfit.
When Molly Mae stepped out in the brand’s classic white collared dress, the photos went viral. Suddenly, everyone was talking about Odd Muse, and the dress became the look of the season.
A reminder of just how powerful the right placement can be, especially when the influencer is perfectly aligned with the moment and the mood.

Game, Set, Matcha: Blank Street

Blank Street jumped on the Wimbledon buzz with a clever experiential play: a matcha-meets-padel pop-up at Battersea Power Station.
The Blank Street Padel Club was cool, creative, and timed to perfection, blending cultural trends (matcha & padel) with tennis hype to drive both footfall and social shareability.
Proof that a well-timed pop-up can still hit hard when it taps into cultural currents.

Tennis Ball Bath Bombs: Lush

Lush went local and literal with their Wimbledon campaign: limited-edition tennis ball bath bombs, available exclusively at their Wimbledon store.
This one’s a lesson in authenticity. It didn’t feel forced - just smart, surprising, and fun.
And bonus points for creating a product that’s inherently shareable and undeniably on-theme.

Old Money, Meet Centre Court: Ralph Lauren

With a long-standing tennis association, Ralph Lauren leaned all the way into Wimbledon season by revamping their Bond Street store and decorating London buses in full vintage-glam glory.
It was a seamless blend of heritage, luxury and sport - a perfect example of brand identity aligning with a cultural moment.
No gimmicks. Just timeless taste.

Full Wimbledon Takeover: Lavazza

As an official sponsor, Lavazza didn’t hold back. They teamed up with world number one Jannik Sinner and transformed their flagship Great Marlborough Street store into a Wimbledon showcase.
From high-profile talent to immersive in-store experiences, this was a masterclass in how to make a sponsorship work hard - not just in logo placement, but in brand storytelling.

Who’ll Serve Big This Year?

We’ve got our eye on this season’s brand plays, and we’re expecting big things. The question is: who’ll ace it in 2025? And more importantly…will they beat these standout moments?

Want to Create Your Own Grand Slam Strategy?

These Wimbledon campaigns weren’t just fun. They were smart. Each one was rooted in solid marketing strategy: cultural relevance, clear brand alignment, and sharp execution.

If you want to craft campaigns that hit just as hard, our Marketing Strategy Toolkit is a great place to start.
It’s packed with practical templates and tools to help you:

  • Align your campaigns with business goals
  • Identify timely cultural moments
  • Brief creative that cuts through the noise

Download the Marketing Strategy Toolkit to level up your planning game.

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