Bold choices, cultural relevance and purpose-led creativity.

If you want proof that creativity is alive and well in marketing, just look at the brands who made waves this July. From perfectly aligned brand collabs to campaigns packed with empathy, these were the moments that caught our eye, and reminded us what high-performing marketing teams are made of.

Here’s what stood out:

Rhode’s Lemontini Launch

While everyone else was going butter yellow for summer, Rhode zigged where others zagged - with bold, punchy lemon. The team took over Mallorca for a lemon-drenched press trip to launch their latest flavour. The result? A visual identity you couldn’t scroll past and a masterclass in how to fully own a product moment.

  • A lesson in distinctive assets and brand ownership.

Glossier x Magnolia Bakery

This might be the most delicious collab of the year. Glossier teamed up with New York’s cult bakery to launch a Banana Pudding Balm Dotcom, blurring the line between skincare and snack cravings. Smart, nostalgic, and culturally spot-on.

  • Proof that product, brand and culture can align seamlessly.

Ocado’s “Life Delivered”

Birthdays. Breakups. Babies. Ocado’s latest campaign shares everyday life moments with real emotional intelligence. Quietly powerful storytelling that earns your attention—and your loyalty.

  • When brands lead with empathy, people listen.

Hiscox’s Wine-Stained Letters

Direct mail that makes you stop in your tracks? That’s exactly what Hiscox achieved. Their fake wine-stained letters promoting home insurance weren’t just eye-catching—they told a whole story in one glance.

  • A standout example of creativity in a traditionally dry category.

Aldi Becomes “ALDEH”

To celebrate an Oasis gig in Prestwich, Aldi temporarily renamed their store “ALDEH”, and made it permanent after customer demand. A simple, witty nod to pop culture with real community love behind it.

  • Customer-led brand building at its best.

Carers Trust’s “Protest From Home”

In a powerful piece of activism, Carers Trust staged a remote protest outside Parliament to campaign for carers’ right to time off. Creative. Impactful. Purposeful.

  • A great example of values-led marketing with a clear mission.

What do these brands have in common?

They’ve built creative, high-performing marketing teams that are culturally in-tune, brave enough to break the mould, and aligned around a clear purpose.

And you can too.

Download our brochure to see how Fabric helps marketing teams like yours level up through expert coaching, hands-on training and strategy that sticks.