case study: How Fabric Transformed Westray’s Marketing with Dominic Black
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Download the brochureTransforming Marketing Expertise
Westray Recruitment Group joined Fabric in 2023, enrolling their sole Marketer, Dominic Black, with a focus on expanding his marketing expertise. Westray Recruitment Group needed a solution that could offer comprehensive learning and professional growth for Dom and a life-long training partner than could act on a fractional basis to support the growth of the marketing department and team.
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Identifying the Obstacles
Dom's primary challenge was his solitary role as the only marketing professional in his company. Without the benefit of a team or peers to provide feedback and fresh perspectives, he faced difficulties in expanding his marketing knowledge and refining his strategies. Westray Recruitment Group’s goal was to find a structured training partner that could offer Dom insightful guidance and practical improvements.
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How Fabric Made a Difference
Fabric was chosen as the ideal training partner to address Dominic’s needs. The key components of the solution included:
The Impact of Fabric’s Support
Dom’s learning journey with Fabric so far has led to several positive outcomes:
Broadened Knowledge
Dominic gained a deeper understanding of marketing concepts and learned to ask the right questions, enhancing his strategic approach. “My overall experience with Fabric has been great, as it’s been a great reminder to think about the little things and ensure I’m asking the right questions,” he shared.
Increased Confidence
The feedback from coaching sessions helped boost his confidence. He mentioned, “It’s great to talk about any marketing problems I’m having and see if I can do better or approach things differently.”
Certification Achievement
Completing the Strategy Builder Programme earned Dom a certificate, a milestone he found rewarding. “Getting a certificate from completing the course was a standout moment,” he said.
Ongoing Support
The supportive platform Fabric offered enabled Dominic to address and resolve marketing issues more efficiently, leading to better campaign results.
The Transformative Effect of Fabric
Fabric's personalised coaching and practical training have been transformative for Dominic Black and Westray Recruitment Group. The significant enhancement in Dominic’s skills and confidence underscores Fabric’s capability to support professional growth and drive success.
"Fabric is a great training and coaching service provider and suits the needs of any marketer whether they're in a team or a one person department."
Dominic - Marketing Manager: Westray Recruitment Group
WHY FABRIC
As a marketing L&D partner for businesses worldwide, we have a proven track record of creating strategic and commercially-minded marketers who are leading their businesses to dominate markets and exceed ambitious growth goals.
Working with you to develop a personalised training package for your marketing team, we will provide each member of your team with the knowledge and tools to consistently deliver impactful work and business results, through industry leading training and coaching from our hand-picked pool of expert practitioners.
Retain and upskill
Increase ROI
Maximise efficiency
Improve strategic skills
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