CASE STUDY: How Fabric Elevated Phil’s Marketing Expertise and Transformed B7
Download the brochureUnlocking Strategic Potential: B7’s Journey with Fabric
B7 joined Fabric in 2023, with the goal of enhancing their marketing capabilities and strategy offering to clients by enrolling Phil Duggin, their Marketing Director. The company sought a learning solution that could offer a structured approach to marketing strategy and provide ongoing support to help Phil apply these strategies and grow the agency in a practical setting. They needed a training partner that not only offered comprehensive learning but also catered to Phil's individual needs and allowed for flexibility in the learning process.
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Bringing Strategy to Life: The Obstacles Phil Faced
Phil’s main challenge was uniting disparate marketing strategies into a structured, actionable process. Despite having a solid grasp of marketing fundamentals, he struggled with confidence and clarity in applying this knowledge systematically for client engagements. B7 needed a training solution that could provide clear direction and enhance Phil’s ability to deliver structured marketing strategies.
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How Fabric Provided the Blueprint for Success
Fabric was chosen to address B7’s challenges through a comprehensive and flexible training programme. Key components included:
The Transformative Impact
Since joining Fabric, Phil and B7 has noticed several positive outcomes:
Increased Confidence
One of the most significant improvements has been Phil’s confidence in discussing and implementing marketing strategies with clients. “Fabric has 100% increased my confidence in my ability to talk about strategy with our clients/prospective clients,” Phil shared.
Structured Approach
Fabric has helped B7 integrate various marketing concepts into a cohesive process. Phil stated, “Fabric has helped me bring all of the individual aspects of marketing strategy that I've picked up over the years into a cohesive process to go through with our clients in order to provide more structure and direction to our marketing partnerships.”
Enhanced Client Proposals
The confidence gained and the structured approach learned through Fabric have allowed Phil to include marketing strategy more effectively in client proposals and offerings, in terms of helping to strengthen the commercial value of B7.
THE GO-TO LEARNING PLATFORM FOR MARKETERS
WHY FABRIC
As a marketing L&D partner for businesses worldwide, we have a proven track record of creating strategic and commercially-minded marketers who are leading their businesses to dominate markets and exceed ambitious growth goals.
Working with you to develop a personalised training package for your marketing team, we will provide each member of your team with the knowledge and tools to consistently deliver impactful work and business results, through industry leading training and coaching from our hand-picked pool of expert practitioners.
Retain and upskill
Increase ROI
Maximise efficiency
Improve strategic skills
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Want to know how our Fabric can transform your marketing team? Download our business brochure below.
If you're looking for training for yourself, download our learner brochure here.