INSIGHTS & TOOLS

Here you’ll find industry insights, resources, templates and tools to help make your job easier.

Fabric's marketing in practice: GAS ANGEL

Starters guide to social media marketing

Making the leap from Head of Department to CMO

Adding meaning to your metrics: The importance of analysis

Using empathy to connect with your audience

Fabric Academy launches to ‘revolutionise’ marketing strategy

How to run an effective persona workshop

Download the buyer persona toolkit with templates

Using research to develop personas

Validating your personas through consumer research

Analytics tools to level up the value of your marketing

Celebrating all-female leadership isn’t sexist

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