Building a measurement framework to evidence your impact

with Lisa Eaton and Maddy Houghton

In this webinar, we guide you through building a measurement framework to evidence your impact.

A good measurement framework is the 'holy grail' of marketing. Being able to track and dissect metrics strategically is vital in evidencing your impact and is crucial to your success. In this webinar, Lisa will share all of her top tips and best practices for building a measurement framework around your business objectives. We cover:

• How to build a measurement framework around your business objectives
• Ensuring your metrics are the right metrics to measure
• The trick to analysing your data to make informed decisions