Everything you need to know about building a marketing strategy from scratch

with Lisa Eaton and Maddy Houghton

In this webinar, our founder Lisa will guide you through the steps you need to take to deliver a WINNING marketing strategy, giving her advice, guidance, tips and tools to take away and put straight into action.

  • Agreeing business objectives
  • Defining marketing and communications objectives
  • Benchmarking your current position
  • Competitor analysis
  • Gathering product/service insights
  • Market mapping
  • Building personas
  • Finding your purpose
  • Defining values
  • Tone of voice, brand narrative and key messages
  • Channel strategy
  • Content planning
  • Budget planning
  • Prioritising spend
  • Operations planning
  • Project planning
  • Measurement framework
  • Analysing data
  • Writing a clear brief
  • Effective reporting

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