Everything you need to know about building a marketing strategy from scratch

with Lisa Eaton and Maddy Houghton

In this webinar, our founder Lisa will guide you through the steps you need to take to deliver a WINNING marketing strategy, giving her advice, guidance, tips and tools to take away and put straight into action.

• Agreeing business objectives
• Defining marketing and communications objectives
• Benchmarking your current position
• Competitor analysis
• Gathering product/service insights
• Market mapping
• Building personas
• Finding your purpose
• Defining values
• Tone of voice, brand narrative and key messages
• Channel strategy
• Content planning
• Budget planning
• Prioritising spend
• Operations planning
• Project planning
• Measurement framework
• Analysing data
• Writing a clear brief
• Effective reporting