How Fabric Helped Petrofac Grow Marketing Talent from Within

Download the brochure

From individual growth to company-wide impact

From one marketer’s personal development journey to a business-wide story of growth, Fabric’s partnership with Petrofac shows how coaching and strategic learning can unlock potential, inspire confidence, and create lasting business impact.

“Fabric has given me the confidence to pursue my career goals and a strategy framework that empowers me to approach any business.”

Darren, Digital Channels Lead - Petrofac

The Goals

Develop from within: Equip individuals to confidently strategise within their areas, rebuilding trust in the business, its leadership, and its future direction.

Align with business growth: Strengthen knowledge of modern B2B marketing and communications tactics to support a reputational rebuild.

Confidence empowerment: Empower marketers to provide credible, senior-level guidance, even in high-stakes or challenging stakeholder environments.

The Impact & Results

Turning potential into promotion

Through Fabric’s coaching and development, Darren gained the confidence and strategic clarity to step up when opportunity struck.

“My boss was leaving his position, and I didn’t have the confidence to put myself forward. Lisa coached me through the situation from a leader’s perspective, and I got the promotion.”

Fabric’s frameworks helped him translate his experience into leadership capability and take the next step in his career.

Building credible, confident counsel

Darren’s transformation wasn’t just in confidence, it was in his ability to communicate with credibility at a senior level.

“I’ve always been vocal in meetings, but now I have the tools and self-belief to lead conversations, pitch new campaigns, and handle difficult discussions.”

Fabric’s coaching equipped him to navigate complex internal dynamics with confidence and strategic insight.

Aligning marketing with business goals

Fabric helped Petrofac’s marketers reframe marketing as a driver of business resilience and reputation, not just activity.

“It seems simple, but learning how vital alignment between business and marketing goals is was a powerful tool. It forced me and the wider team to focus on marketing that truly supports business growth.”

This shift in perspective strengthened Petrofac’s ability to rebuild trust and drive meaningful outcomes.

Consistent frameworks for strategic success

With Fabric’s tools and coaching, Petrofac’s marketing team gained a repeatable process for building effective, business-aligned strategies.

“I now have a consistent framework to produce outstanding marketing strategies and the confidence to execute. Fabric gave me the tools and belief to do it.”

Our approach

Fabric’s partnership with Petrofac combined strategic learning, real-world application, and ongoing coaching support to embed development into daily practice.

1. Starting with One Marketer’s Growth

Fabric began by working 1-1 with Darren to strengthen his strategic and commercial awareness, giving him the structure and confidence to step into a senior leadership role - a promotion that quickly became proof of Fabric’s impact in action.

2. Evolving Support as Career Goals Shifted

As Darren’s role evolved, so did his coaching. We matched him with new coaches and resources aligned to his goals, ensuring his development stayed relevant, practical and performance-focused, supporting him through key career transitions.

3. Scaling Success Across the Petrofac Team

Following Darren’s promotion and visible results, Petrofac expanded the partnership to include additional marketers, embedding Fabric’s learning culture across the team to drive higher performance, collaboration and long-term business resilience and retention.

READY TO TRANSFORM YOUR MARKETING TEAM?

Work with a dedicated training partner and start seeing measurable results

FIND OUT MORE

What that looked like:

1-1 coaching

Fabric’s personalised coaching model ensured Petrofac always had the right support at the right time. For example, when Darren’s career goals evolved, we adapted - pairing him with a new coach to match his needs and ambitions.

“I didn't appreciate how powerful coaching was until I joined Fabric. It's the first thing I advocate for and advise others to do when facing a career crossroads or to fast-track their development.”

Group coaching

Through group sessions, Darren and other Petrofac learners developed their confidence, credibility and collaboration skills, connecting with peers to share real challenges and apply solutions back into the business.

“Now that I've been part of the Fabric family for about 2 years, the coaching has invigorated my professional and career development.”

Live strategy builder

Fabric’s programme helped Petrofac’s marketing team align their work to business goals, shifting from reactive campaigns to strategic, growth-focused marketing that supports long-term resilience.

“The programme enabled me to force myself and the wider team to focus on marketing to support the business in growing and becoming more resilient rather than creating content and campaigns for the sake of it.”

Masterclasses

2 new on-demand lessons every month gave Petrofac’s marketers the frameworks and confidence to tackle real-world strategy challenges, ensuring their skills stay relevant and their work continues to deliver measurable results.

“I now have a consistent framework to produce outstanding marketing strategies no matter what the business needs and the confidence to execute.”

Looking ahead

Petrofac continues to invest in growing its marketing talent from within, creating a new generation of confident, strategic marketers who can advise at the highest levels and shape the business’s future.

“Incredible, amazing, *insert superlative here* - I don't think I would have progressed in my career or dealt with challenges without the course and coaching.”