Equipping NatWest’s Marketing Team for Strategic Growth & Scalable Development

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Building strategic strength across a complex marketing function

With a diverse team operating across multiple brands and customer segments, NatWest needed more than traditional training. They wanted a solution that could strengthen commercial confidence, unlock leadership potential and ensure strategic alignment across the function, all while embedding a culture of continuous learning that directly supported business growth.

This is where Fabric delivered.

“There’s a lot of value here. The team is receiving great support and we’ve seen measurable progress across skills, strategy and self-belief.”

Nicky - Director of Brand Marketing - NatWest

The Goals

  • Strengthening confidence and decision-making across roles and levels.

  • Building strategic and commercial capability in real-time work.

  • Embedding learning habits without disrupting delivery.

  • Creating a foundation for long-term capability development across the team.

Strategic alignment

leadership confidence

commercial capability

Impact & Results

Just 12 weeks in, the impact was already evident. Learners were growing in confidence, and managers were seeing tangible shifts in performance and behaviour:

Confidence & Clarity

Learners reported immediate boosts in confidence, translating into clearer decision-making and stronger strategic input.

"I've started to think wider and more strategically which makes me excited to learn what else can change, or how else I can progress." 

Ashleigh, Media Relations Manager

Ownership & Leadership

Managers observed greater ownership, motivation, and the emergence of stronger leadership behaviours across the team.

"Gavin is receiving great support and we’re starting to see early signs of leadership growth." 

Nicky, Director of Brand Marketing

Applied Learning

Insights were quickly embedded into OKRs, campaign planning, and stakeholder engagement, driving measurable progress.

“I realise I need to take a step back and not only look at the bigger picture, but incorporate it into plans...If it doesn’t ladder up to business objectives, why am I doing it?” 

Ashleigh, Media Relations Manager

Seamless Integration

Development flexed around live workloads with no drop in productivity, proving capability growth could run alongside delivery.

"Ashleigh’s delivering a high volume of work and really getting a lot from Fabric." 

Rebecca, Head of Marketing

Our Approach

We worked closely with NatWest’s marketing leaders and learners across a range of roles. Our approach centred around three pillars designed to deliver both immediate and long-term value:

Strategic Focus: 

Aligning development with business priorities and role-specific goals.

Confidence Through Coaching: 

Pairing learners with senior marketing coaches to provide challenge, clarity, and reflection.

Learning in Action: 

Equipping the team with practical tools, like the Live Strategy Builder, to apply learning directly to live projects.


HOW FABRIC MADE A DIFFERENCE

1:1 Coaching

Every learner was expertly matched with an experienced marketing coach. Coaching sessions gave participants a safe space to reflect, problem-solve and build confidence in leadership behaviours.

“John, as ever, was a brilliant sounding board and gave out some superb advice.” 

Graeme, Strategic Forecasting & Budget Lead

Group Coaching

Cohorts came together in facilitated sessions designed to encourage collaboration, broaden perspectives, and apply collective problem-solving. 

“Coaching has been so valuable - it’s always good to bounce ideas and get insight into others’ ways of doing things.” 

Gavin, Head of Brand Strategy

Masterclasses

Learners had access to expert-led masterclasses on core areas like commercial acumen, stakeholder influence and marketing strategy. Suggested sessions varied by learner, ensuring development was always relevant and role-specific.

"The lessons are quick and easy to digest and therefore to fit in with the day-to-day." 

Nancy, Marketing Lead (Franchise)

Live Strategy Builder

Our award-winning programme helped participants step back from day-to-day delivery and practise strategic planning in real time.

“Even though it's only Module 1, I've started to think wider and more strategically which makes me excited to learn what else can change, or how else I can progress.” 

Ashleigh, Media Relations Manager

Tailored Learning Pathways

Every pathway was unique, shaped around the learner’s goals, function and seniority. For some, this meant a focus on leadership and team management; for others, on building strategic and commercial confidence.

“The fact that my learning pathway was completely tailored to my role and goals made it incredibly valuable. It helped me channel my development time into the areas that would make the biggest impact day-to-day.”

Nancy, Marketing Lead (Franchise)

Quarterly Impact Reports

Fabric provided NatWest with detailed quarterly reports capturing progress across skills, behaviours, and confidence levels. This visibility gave line managers and senior leaders tangible evidence of success, and was the driver for expanding the partnership into a larger cohort.

“There’s a lot of value here. The team is receiving great support and we’ve seen measurable progress across skills, strategy and self-belief.” 

Nicky, Marketing Director

Ready to Transform Your Team's Marketing Skills?

Discover how Fabric can help your team achieve similar results.

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Looking Ahead

The proven impact of Fabric’s solutions has led to a continued partnership with NatWest, moving from an initial 12-week cohort to a wider rollout across the marketing function. This ongoing collaboration ensures capability-building remains embedded, scalable, and directly linked to business outcomes.