Sales Development Representative (SDR) 

Job title: Sales Development Representative (SDR)

Reporting to: CEO

Salary: 24-28k (depending on experience) with 12k OTE (uncapped) 

Based: Newcastle City Centre 

Type: Full time, hybrid working 

About Fabric: 

Fabric is a groundbreaking force in marketing education, committed to reshaping the industry's landscape globally. 

Our mission is to deliver a transformative learning experience that empowers individuals to become marketing leaders. With a global community of ambitious learners, businesses, and universities, Fabric stands as the premier destination for marketing education, coaching, and mentorship. 

Our academy platform offers dynamic courses taught by industry experts, complemented by personalised coaching and mentoring, cultivating commercially savvy marketers poised for ongoing success.

About the Role: 

As SDR in the Fabric team, you’ll add value by supporting us to gain greater visibility of our marketing training academy by engaging with both potential and existing clients and individual learners, to activate leads and generate a strong pipeline. 

Working from our head office in Newcastle City Centre, you’ll be identifying potential new clients who fit our ideal customer profile and making contact. You’ll look to establish a strong connection quickly, making an excellent first impression, understanding their training requirements and arranging senior level discussions to present our academy offer.  

We want you to join us on our mission to change the game and make Fabric the future of marketing education 🚀

Key Responsibilities: 

Working alongside the Managing Director and the marketing team, as part of the newly formed sales team, to execute sales activities in line with our strategic plan, which would include -

  • Conducting market research to identify selling possibilities and evaluate customer needs
  • Researching, pre-qualifying and building lists of potential customers to prospect
  • Actively seek out new sales opportunities through cold calling, networking and social media
  • Generating and managing sales pipeline; while staying organised and updating all activity in HubSpot
  • Setting up meetings for the Managing Director with potential clients and understand their requirements 
  • Preparing and submitting initial proposals on our programme to potential clients 
  • Organising and following up on inbound leads generated from marketing activity 
  • Reviewing and scoring leads to access quality of inbound marketing efforts 
  • Participating on behalf of the business in exhibitions, networking, events or conferences 
  • Creating frequent reviews and reports with sales and financial data
  • Managing sales enquiries on the on-line chat function of our website

Required Skills and Experience:

  • Proven experience as a SDR or similar role 
  • Excellent communications skills (both written and verbal) 
  • Thorough understanding of sales and negotiating techniques
  • Fast learner with a desire for continuous improvement 
  • Passion for sales and meeting/exceeding targets 
  • Self-motivated with a results-driven approach
  • Excellent time management, organisation skills, and attention to detail


  • Experience in B2B SaaS or enterprise sales  
  • Experience and knowledge of the education technology sector (preferred but not essential)
  • Basic knowledge or a keen interest in marketing 
  • Experience with Hubspot or similar CRM software

You are:

  • Highly self-motivated
  • Able to excel in a fast-moving environment 
  • Ambitious 
  • Determined to succeed 
  • Highly organised


  • High earning potential with uncapped commission 
  • 21 days holiday PLUS up to 5 additional days for Christmas shutdown 
  • Mix of hybrid working in a trusted environment with flexi hours 
  • Access to 1-1 sales coaching with a dedicated sales professional 
  • Yearly CPD budget for ongoing learning and training 
  • Shiny new MacBook!

Ultimately, you’ll hold one of the most important roles in the businesses, to help us meet and

surpass business expectations and contribute to our company’s growth ambitions.

If this sounds like you, we’d love to hear from you. 

Send a CV or a short video to [email protected] telling us about yourself and why you're right for this role. No agencies please.