Account Executive (AE) 

Job title: Account Executive (AE)

Reporting to: CEO

Salary: 32k-36k (depending on experience) with 60K+ OTE (uncapped) 

Based: Newcastle City Centre 

Type: Full time, hybrid working 

About Fabric: 

Fabric is a groundbreaking force in marketing education, committed to reshaping the industry's landscape globally. 

Our mission is to deliver a transformative learning experience that empowers individuals to become marketing leaders. With a global community of ambitious learners, businesses, and universities, Fabric stands as the premier destination for marketing education, coaching, and mentorship. 

Our academy platform offers dynamic courses taught by industry experts, complemented by personalised coaching and mentoring, cultivating commercially savvy marketers poised for ongoing success.

About the Role: 

As our lead Account Executive, you'll play a pivotal role in driving client acquisition within Fabric's mid-market and enterprise segments. Collaborating closely with our Sales Development Representatives (SDRs) and under the direct guidance of the CEO, you'll spearhead efforts to identify, engage, and convert prospective clients. Based in our Newcastle City Centre headquarters, you'll leverage your expertise to establish rapport, understand client needs, present tailored solutions, and ultimately secure sales.

We want you to join us on our mission to change the game and make Fabric the future of marketing education 🚀

Key Responsibilities:

Working alongside the Managing Director and closely with the sales and marketing team you’ll execute sales activities in line with our strategic plan, which would include -

  • Conduct market research to pinpoint opportunities within our Ideal Customer Profiles (ICPs) and generate SQLs
  • Proactively pursue new sales opportunities through cold calling, networking, and social media outreach
  • Research, qualify, and compile prospect lists for outreach
  • Convert warm leads identified by the SDR team into closed sales
  • Lead discovery calls and meetings, employing a consultative approach to uncover client requirements
  • Manage and nurture your sales pipeline, diligently updating all activity in HubSpot
  • Consistently strive to exceed sales targets
  • Represent Fabric at exhibitions, networking events, and conferences
  • Provide regular sales and financial reports
  • Support SDRs in their role and contribute to their professional development

Required Skills and Experience:

  • Minimum 2 years of experience in a similar role
  • Proven track record of successfully managing the sales cycle from outreach to closure
  • Outstanding communication skills, with the ability to engage at a senior level
  • Proficient in sales techniques and negotiation
  • Fast learner with a passion for continuous improvement
  • Results-driven and self-motivated
  • Excellent time management and organisational abilities


  • Experience in B2B SaaS or enterprise sales
  • History of exceeding targets in a comparable role
  • Familiarity with the education technology sector
  • Basic knowledge or keen interest in marketing
  • Experience with HubSpot or similar CRM software

You are:

  • Highly self-motivated with an entrepreneurial mindset
  • Eager to contribute to a tech startup and help shape the sales department
  • Commercially aware with the ability to adapt in a fast-paced environment
  • Ambitious, determined, and full of innovative ideas
  • Looking for career progression 
  • Highly organised, detail-oriented, and adept at managing priorities


  • High earning potential with uncapped commission 
  • Share options 
  • 21 days holiday PLUS up to 5 additional days for Christmas shutdown 
  • Your birthday off
  • Hybrid working in a trusted environment with flexible hours 
  • Access to 1-1 sales coaching 
  • Yearly CPD budget for ongoing learning and training 
  • Progression routes into next level roles 
  • Shiny new MacBook!

Join us:

If you're ready to take on one of the most critical roles in our business and contribute to our growth ambitions, we want to hear from you! 

Send your CV or a short video to [email protected], outlining why you're the perfect fit for this role. 

No agencies, please.