Centre for Life: A marketing training case study

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Building clarity on personas to influence marketing performance

In September 2021, we worked with Centre for Life, to coach their Marketing and Communications Executive through our 12 week Master Strategy Programme.

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STEP BY STEP GUIDE TO BUILD AN EFFECTIVE MARKETING STRATEGY

We worked with Helen, Marketing and Communications Executive at Centre for Life, to bring strategic focus to the company, and empower Helen to market to their target audience most effectively.

Of the training, Helen said "The programme was a fantastic step by step guide taking me through all I needed to know to build an effective marketing strategy underpinned by data and insight, to get to grips with the different audiences that Life has."

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SUPPORT, RESOURCES AND GUIDANCE TO EMPOWER YOUR MARKETING

Helen was able to effectively utilise the resources given throughout the programme, from market mapping to content plans whilst ensuring all planning was strategic. 

Helen was thrilled with her marketing development following the training and said: "I now use a range of Fabric's resources and templates throughout my day-to-day job and the Fabric team was so supportive throughout the course and always on hand to answer any questions that I had."

"I really recommend this course to anybody looking to start a career in marketing but also anyone looking to top up their existing skills and experience."

Helen - Marketing and Communications Executive: Centre for Life

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